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Adam J. Siegel 750 Church St., San Francisco, CA 94114 · 415.846.4503 ·




Software Proficiency



Product Manager · discreet, a division of Autodesk · San Francisco · 03/02 to present

·   Core member of the Desktop Video Product Management Team, responsible for shipping and marketing discreet’s cleaner and combustion products. The team collaborates on the development of MRDs, pricing and positioning, BOM, marketing and sales materials for both products, as well as coordination of 3rd party technology licensing, developing relationships with key customers and business partners.

·   Main responsibilities include management and coordination between Software Engineering, Product Marketing, Demand Generation, Worldwide Marketing Communications, Worldwide Sales, Operations and Support groups in the day-to-day tasks and activities entailed in developing, shipping and ongoing marketing of cleaner and combustion.

·   Products launched to date are cleaner 6 (Mac), Combustion 2.1 (Mac/Win), and cleaner XL (Windows).

Founder/VP Product Marketing · Earthnoise, Inc. · New York and Tel-Aviv · 07/99 to 06/01

·   Co-founded the company in July 1999 to provide easy-to-use and cost-effective video publishing and distribution solutions to consumers and businesses via the Internet. Earthnoise raised over $12 million in funding from Israel Seed Partners, AOL Investments and others.

·   Started up the Earthnoise US operation in San Francisco in October 1999.

·   Hired and managed a product marketing team responsible for company-wide market and competitive analysis, customer needs analysis, feature specification, and positioning for all products, including:

§ - a Web-based service, supporting both Mac and Windows users, enabling consumers and small businesses to capture, encode, upload, manage, publish and distribute video assets via the Internet.

§   EarthStream - a commercially packaged version of the Earthnoise technology platform enabling telecom carriers, ISPs and other service providers to offer scalable streaming media solutions to their customers.

§    Video Mail - a video messaging application enabling PC users to record and send video messages to PCs and handheld devices via the Internet and wireless networks.

·   Additional responsibilities included development of presentations for fundraising and business development activities, prioritization and management of all projects throughout the company across Creative, Engineering, Business Development and Marketing.

Director of Strategic Projects · OZ.COM · San Francisco and Reykjavik · 01/97 to 07/99

·   Project managed interactive Web-based virtual museum projects Van Gogh’s Van Goghs and The American Century, utilizing OZ.COM’s 3D multi-user simulation technology. Developed in conjunction with Intel, SFMOMA, the Van Gogh Museum in Amsterdam, the National Gallery in Washington D.C. and the Whitney Museum in New York. Responsibilities included overall direction and management of the project, coordination between Intel, museum staff, and internal creative and software development teams, requirements analysis and specification, high-level design and conceptualization, and ongoing relationship management between OZ.COM, Intel and museum staff.

§    Experience Van Gogh’s Van Goghs 3D Online Exhibit at

·   Managed the development of an e-commerce and customer support solution integrating intelligent agent driven conversational interfaces with 3rd party back-end knowledge base systems. Led collaborative design and conceptualization process, authored an associated business plan and marketing materials, conducted market research, managed the development of prototypes and sales tools.

·   Played a core role in securing a strategic partnership to co-develop the iPulse platform with Ericsson Telecommunications and a related $19 million equity investment. Created product prototypes and business plans, developed relationships and led meetings and workshops with key executives.

§    See iPulse at and

·   Initiated partnerships and built relationships with several key companies including Intel, Real Networks, Remedy, Net Perceptions, MSN, The Idea Factory, ServiceSoft, Knowledge Networks, and others.

Marketing Analyst · Worlds Inc. · San Francisco · 06/96 to 12/96

·    Produced a market overview and analysis of the visual-based chat and VRML industry. Focused on Worlds Inc.'s position relative to competitors and other companies in the space.

·    Performed a needs analysis and specified product requirements for Active Worlds 2.0, the company’s pioneering software platform enabling users to “own land,” build structures and interact with one another via chat and customized avatars within shared 3D virtual worlds via the Internet.

·   Collaborated with the VP Marketing and VP Software Development in the requirements analysis and product definition for a next-generation technology platform for 3D virtual communities. This eventually became WorldsPlayer, WorldsShaper, and WorldsServer.

§    See these products at

Freelance Project Manager · various locations · 07/95 to 06/96t

·    Project managed, designed and implemented a concept demo for a kiosk-based information and shopping portal for Cathay Pacific Airlines at the Interactive Factory, Boston, MA.

·    Project managed and designed the user interface for the KYTE Virtual Business Tradeshow Web site and CD-ROM for The Business Line, Tel-Aviv, Israel and Paris, France.

Producer · Pixel Multimedia · Tel-Aviv, Israel · 07/93 to 06/95

·    Produced CD-ROMS and Web sites, and developed marketing demos for 3-D games for the Sony Playstation and PC platforms.

§    CD-ROM production credits include the 1994 Sports Illustrated Multimedia Sports Almanac, The Virtual Museum of Transportation and The Dead Sea Scrolls Revealed.

·    Founded the Pixel Creative Analysis Team, which provided creative direction and project management consulting services to project teams.


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B.A. Harvard College · 1992 · Visual and Environmental Studies

·   Focused on filmmaking/computer animation and sculpture.

·   Created 2 computer-animated short films, from original concept and storyboards to 3-D modeling and animation to 16-millimeter filming and editing to soundtrack composition and production. “Through Virtual Spaces,” 1991, is a basic introduction to the concept of virtual reality. “Mecha of Control,” 1992, employs a virtual reality setting and a soundtrack composed entirely from sampled TV audio to explore the effects of mass media advertising and consumerism on the individual.

Arad Arts Project · Arad, Israel · 10/92 to 05/93

·   Group artists’ residency at the WUJS Institute in Arad, Israel.

·   Collaborated with photographer Zev Greenfield on an environmental video and photography exhibit based on the old Tel Aviv central bus station. The exhibit consists of an immersive environment created by projections of video, time-lapse sequences, color slides, black and white prints and audio. “Central Bus Station, Tel-Aviv“ has been exhibited at the Arad Arts Museum and was purchased for permanent collection by the New Tel Aviv Central Bus Station. The exhibition has been installed at the Judah L. Magnes Museum in Berkeley, CA and is currently showing in the Jewish Heritage Center of Western Canada, Winnipeg.


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Software Proficiency

Microsoft Office, Project · Visio · Macromedia Director, SoundEdit 16, Freehand · Adobe After Effects, Premier, Photoshop, Illustrator · Equilibrium Debabelizer · Digidesign SoundDesigner II · Cubase Audio · Alt-Des-Sys Form-Z · Electric Image Animation System · Media 100 Cleaner Pro · D-HTML and JavaScript coding



Travel · reading fiction and history/philosophy of science and technology · composing/playing/listening to music · cooking and entertaining with friends · hiking, backpacking and skiing.


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